We position your brand through beneath-the-surface insights and strategy built for action – helping you show up, again and again, with a voice that’s unmistakably yours.

Where Imagination Meets

Strategy to Impactful Results

hello@aria-comms.co
Aria–Comms   
Aria–Comms
Aria Comms
Aria Comms
3+

Years of experience

40+

Satisfied clients

100+

Projects delivered

Insights & Reports

We deliver beneath-the-surface insights that inspire meaningful action, shared through engaging stories that capture attention.

Thought leadership platforms                                
Trend and insight reports
Market and audience research

Strategy & Positioning

We accelerate long-term growth through powerful narratives and actionable plans, working across the entire stakeholder spectrum.

Brand positioning
Brand platforms & narratives
Communication strategy

PR & Storytelling

We help leverage the power of being seen, liked and respected, by placing our client’s voices at the centre of the public eye.

Thought leadership programs
Media relations
Content production

CMO/CCO Support

We act as a trusted partner and extension of the team, providing strategic guidance and hands-on execution of both complex and simple tasks.

Advisory
Hands-on excecution
Interim CMO / CCO            

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Showcasing creative and impactful solutions

Explore our work to see the transformative power of creative solutions and envision what we can accomplish together.

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Voices of satisfaction and success

We take pride in building lasting partnerships and delivering solutions that exceed expectations.

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The design prowess of Sandbox is truly remarkable. Their ability to translate abstract concepts into visually stunning representations is nothing short of exceptional
Alex Johnson
CTO at TechInnovate
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They are a creative force to reckon with. Their innovative ideas and exceptional design sense set them apart in the industry
Michael Lee
Customer Experience Lead
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Their comprehensive understanding of our brand's essence and target market helped us define and refine our identity.
John Thompson
IT Director at SecureNet Solutions
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Their ability to translate abstract concepts into visually stunning representations is nothing short of exceptional
James Wilson
Operations Manager
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Arrow
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Our POV

A brand is not built in the quiet. It takes shape in the real world, where attention flickers, stories collide, and meaning is made in real time. But too often, brands get buried in the noise of their own making. Complicating what should be simple, losing sight of what matters most.

The real work is finding focus – not as a slogan, but as a way to move with purpose.

Because every move a brand makes communicates. Whether it’s an insight report, internal vision, or a big campaign, every act deserves an insightful and creative edge; made to stir emotion, spark thought and leave a lasting impact.
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Where every act becomes another aria, building an icon to remember.

Who we are

We’re a small team of experienced experts in strategy, insights, and communication, who knows how to balance long-term vision with the realities of getting things done.

We work closely with ambitious clients who value thoughtful and honest perspectives – sometimes on our own, sometimes alongside trusted partners from our network.

Edward Boëthius
CEO & Co-Founder

Experienced strategist and cultural  consumer insight specialist, with deep expertise in how behaviors, market dynamics, and trends shape brands and businesses—applied in strategy, transformation initiatives, and thought leadership programs. With over a decade in the industry, he combines strategic depth with a pragmatic approach, leading teams to deliver high-impact work across diverse sectors. He has worked with clients such as IKEA, LKAB, Orkla Foods, and GSK.
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His work has been globally recognized for its innovative approach, blending marketing, business innovation, and strategic insight.

Most recently, he served as Head of United Minds, the insight and strategy consultancy within the Prime Weber Shandwick group, where he was also part of the leadership team. Before that, he oversaw multiple offerings across the group, including public affairs and sustainability.

Previously at Nyheter24 before moving into strategy and consulting.
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He holds a Master of Science in Business and Economics from Lund University.

edward@aria-comms.co

+46 76 797 35 53
Amanda Engström
Strategist & Co-Founder

Internationally award-winning strategist with a strong track record of growing brands and businesses in the Nordics and beyond. She has led strategic and creative work for a broad range of clients, resulting in highly effective work that deeply resonates with culture and communities.

Her client list includes iconic brands like IKEA, Google, Essity, and Visit Sweden. She is regularly featured as jury member and speaker at industry events, focusing on trends, industry developments and creative effectiveness.

As a member of KOMM’s Effectiveness Committee, she has advanced effectiveness standards in the marketing industry.

Former Chief Strategy Officer at Prime Weber Shandwick, the most strategically  awarded agency in Sweden.  

Ex. Deputy CEO at PR agency A World Beneath, focused on lifestyle and culture.

She holds a bachelor's degree from Stockholm School of Economics.

amanda@aria-comms.co
+46 70 920 03 60





Selected awards

Aria—Comms

Stadsgården 6
116 45 Stockholm

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